The lack of high-quality presentations and certain aspects of the Super Bowl aesthetics like the logo and patches that leave a lot to be desired make the game feel like an exhibition match rather than one of the most important games of the player character's life.
The Madden games feature a story mode called Face of the Franchise, is one of the most intriguing new features. Although the game has given some intriguing ideas over the years, it is still trying to realize its full potential.
Its latest iteration added the possibility to create characters and play on both the university and high school levels. But, it could be superior to that, by allowing players to play all seasons at lower levels before launching into what is essentially Franchise mode but with more story.
In a few games, Franchise Mode's scenario engine was introduced to players. It wasn't very popular among fans. A lot of people thought it was an opportunity to give players "boosts", but could be used to make crucial choices that could result in adverse consequences on their professional career. The idea of introducing scenarios that players are going to need to consider can be an extremely useful feature if implemented correctly. Rather than focus on rewarding the player through bonuses for stats, let it be that the choice choices affect how the season plays out. For example, how an individual player can cope with an upcoming workload, or perhaps an injury in order to stay healthy.
It's odd that defensive and offensive coordinators haven't been a primary subject of the team for a while. Wouldn't it be great to have three amazing coaches together on the same team? Apart from that, Franchise Mode has a tendency to hire coaches who don't have any connection to or affiliated with the league.